About

Adblock Plus is a free and open-source browser extension for content-filtering and ad blocking, developed by the German software company Eyeo GmbH. It provides a comprehensive product portfolio across a wide array of platforms including iPhone, Chrome OS, iPad, Microsoft Edge, Internet Explorer, Vivaldi, Google Chrome, Safari, Yandex.Browser, Opera, Firefox, Samsung Internet, and Android. Its core features include blocking various ad types such as YouTube ads, floating video ads, display ads, and banner ads, alongside disabling tracking, blocking malware-spreading domains, and offering privacy-focused browsing with an element blocker, pop-up blocker, and dark mode. Users can whitelist specific sites or utilize filter lists like easylist.to. A notable and often controversial aspect of Adblock Plus is its 'Acceptable Ads' program, through which it generates revenue by accepting payments from ad companies to whitelist certain ads that adhere to specific guidelines. This financial model has led to criticism from some users who perceive it as a conflict of interest and a factor in its reported slower performance compared to competitors. While some users laud it as a 'must-have' tool, its market position is challenged by strong competitors such as uBlock Origin, AdGuard, and Ghostery, with many reviews suggesting alternatives offer better performance or a more stringent ad-blocking experience. Adblock Plus is headquartered in Germany.