Adobe Firefly

About

Adobe Firefly is a family of creative generative AI models developed by Adobe, designed to empower users to experiment, imagine, and create an infinite range of digital content. This proprietary, paid service, accessible via its website firefly.adobe.com, is based in the United States. Firefly offers a comprehensive suite of AI-powered creative tools, including Text to Image Generation, Text to Texture Generation, and Cloud dubbing, alongside advanced capabilities such as video-dubbing, image-to-video, AI text-to-image, AI Assistant functionalities, AI transcription, AI dubbing, AI translation, and audio dubbing. It seamlessly integrates across major Adobe Creative Cloud applications like Adobe Illustrator, After Effects, Photoshop, Lightroom, and Premiere Pro, and is also available online, on iPhone, and Android devices. Unique features include a dark mode and the ability for users to suggest and vote on new features. While specific financials and employee counts for Firefly are not detailed, its integration into Adobe's ecosystem positions it as a significant player in the generative AI market, competing with platforms such as SwarmUI.