About

Advanced Custom Fields (ACF) is a powerful, freemium and open-source WordPress plugin developed in Australia. It significantly enhances WordPress's capabilities, transforming it into a flexible Content Management System by allowing users to easily create custom data and content through a professional user interface. Designed to extend WordPress beyond blogging, ACF offers core features like custom fields and a system for users to suggest and vote on new functionalities. It operates as a self-hosted solution, competing in the WordPress plugin market with tools such as Profile Extra Fields WordPress Plugin. While specific financial details, leadership, founding year, and employee count are not provided, ACF's focus is on making custom content creation 'dead easy' for WordPress users.