About

Alexa was a prominent proprietary and paid web analytics service, originating from the United States, that provided comprehensive web traffic metrics, top sites lists, site demographics, and hot URLs. Launched as a valuable resource for discovering information about websites, it allowed users to ascertain site popularity, find new sites, and identify ownership. Its product portfolio included core online services for website ranking and traffic monitoring, complemented by the Alexa Sparky browser toolbar available for Mac, Windows, and Linux, as well as extensions for Internet Explorer, Google Chrome, and Firefox. Despite being widely regarded as the best in its field for checking website rankings, with users expressing a significant void and lack of comparable alternatives, the service was eventually discontinued, leaving a notable impact on the web analytics landscape.