About

AppLovin is an American mobile technology company founded in 2012 and headquartered in Palo Alto, California. It specializes in helping developers market, monetize, analyze, and publish their apps through its mobile advertising, marketing, and analytics platforms, including MAX, App Discovery, and Spark Labs. The company also holds significant investments in various mobile game publishers. AppLovin reported a revenue of US$ 4.71 billion in 2024. Notably, in 2020, 49% of its revenue was generated from businesses utilizing its software, while 51% came from consumers making in-app purchases. AppLovin is a public company; specific details regarding its leadership and employee count are not available.