About

Beats Electronics, also known as Beats by Dr. Dre, Beats by Dre, or simply Beats, is an American consumer audio products manufacturer headquartered in Culver City, California. The company was founded in 2006 in Santa Monica, California, by music producer Dr. Dre and record company executive Jimmy Iovine. Specializing in consumer electronics, Beats Electronics has been a subsidiary of Apple Inc. since 2014.