BeReal

About

BeReal is a popular social media application, originating from France, known for its unique approach to photo sharing. Launched as the 'simplest photo sharing app,' it encourages users to share their 'real life' once a day through a photo, often utilizing its distinctive dual camera feature. The platform, available for free on Android, iPhone, Android Tablet, and iPad under a proprietary license, offers features such as Dark Mode and the ability for users to suggest and vote on new functionalities. In December 2023, BeReal unveiled significant new features including BTS, RealGroups, Tagging, and Your 2023 Recap, enhancing its product portfolio. As a prominent player in the social applications market, particularly popular among teens, BeReal maintains an active social media presence on platforms like Facebook and Twitter. Its market position was further solidified when it was acquired by mobile game publisher Voodoo for 500 million on June 11, 2024, with Voodoo expressing intentions for expansion. BeReal competes with various photo sharing and journaling apps such as VSCO, Pixelfed, Minutiae, and Lapse.