Blueshift

About

Blueshift offers an Intelligent Customer Engagement platform designed for B2C marketers to unify data, activate AI, and deliver personalized experiences at scale. This comprehensive solution integrates a built-in Customer Data Platform (CDP) for unifying profiles, an AI engine for predicting behaviors and recommending content, and a cross-channel marketing hub to orchestrate campaigns across email, SMS, push, in-app, and web. By leveraging this unified system, marketers can effectively increase retention, grow customer lifetime value, and drive revenue through one-to-one personalization. Blueshift's AI-powered decisioning optimizes targeting, engagement timing, and content recommendations, while prebuilt integrations and intuitive workflows enable sophisticated campaign launches without extensive technical support. The platform has garnered a strong reputation, evidenced by a 4.5 rating from 3K reviews, and offers both a free trial and a free version for users.