About

IDFC FIRST Bank is an Indian private sector bank based in Mumbai, Maharashtra, India. Founded in October 2015 as a banking subsidiary of IDFC Limited, it initially focused on infrastructure financing before strategically shifting its focus to retail banking following its 2018 merger with Capital First. In 2024, the bank further consolidated its structure by completing a reverse merger, taking over its parent company, IDFC Limited. As a public company, it reported a substantial revenue of 36,257 crore (US$4.3 billion) in 2024. To enhance its customer engagement and retention, the bank leverages a sophisticated customer intelligence platform, Adaptive Pulse. This platform, which has received a 4.4 rating from 360 reviews and offers a free trial, utilizes natural language processing (NLP) and predictive models to analyze historical customer data in real-time, effectively preventing churn and optimizing opportunities for upsells and cross-sells.