About

Setapp is a subscription-based software catalog launched in 2016 by MacPaw, offering monthly access to a curated collection of macOS and iOS applications. The service provides software developers with an alternative distribution and monetization method that does not rely on Apple's App Store. For users, Setapp allows professionals to track projects, create mind maps or strategic plans, view files in single or dual pane layouts, maintain schedules via a calendar, and automatically update applications while avoiding in-app purchases or advertisements. It enables users to synchronize data across Mac or iOS devices, share business documents with team members, and monitor system health in real-time. In 2024, Setapp further expanded its offerings by releasing an official iOS marketplace app available for download in the European Union. The platform additionally offers premium access to select iOS apps in its catalog. While specific revenue figures, leadership details beyond its founder MacPaw, and employee count are not provided, Setapp positions itself as a significant player in the software distribution market by offering a unique, ad-free, and subscription-based alternative to traditional app stores.