About

Snap Inc., originally known as Snapchat Inc., is an American developer of multimedia social media and instant messaging services, primarily known for its Snapchat app. The app's defining feature is its ephemeral 'snaps' – pictures and messages that are typically available for only a short time before becoming inaccessible. Evolving from its initial focus on person-to-person photo sharing, the Snapchat app now offers users 'Stories' of 24 hours of chronological content, and a 'Discover' section for ad-supported short-form content from brands. It also includes 'My Eyes Only', a password-protected area for photo storage, and has implemented limited end-to-end encryption, with plans for broader future use. Snap Inc. operates in the photo sharing, instant messaging, video chat, and multimedia sectors.