About

Piwik PRO, established in 2013 in Poland, is a leading privacy-oriented technology company specializing in marketing analytics. Its core offering, the Piwik PRO Analytics Suite, includes the Piwik PRO Tag Manager, a privacy-friendly system designed to manage an entire marketing stack from a single panel, complete with a tag checker. The suite enables comprehensive tracking of web, app, product, and intranet user behavior, while critically ensuring compliance with stringent global data protection laws, including GDPR, HIPAA, and regulations across the EU, US, China, and Russia. Operating on a paid, proprietary license model with a free trial available, Piwik PRO can be self-hosted on PHP and MySQL platforms. The company is positioned as a primary alternative to major competitors like Google Analytics and Adobe Experience Platform Launch, and is highly regarded, evidenced by a 4.7-star rating from 20 reviews. While specific leadership and employee count are not detailed, its strong focus on data privacy and compliance distinguishes it in the market. The company maintains a social presence via Twitter.

Company Relationships
6 relationships found
Internal
In our database
External
External website
User Reviews

10 reviews

Mixed
Pros
Real-time debugging tools
Google Tag Manager compatibility
Data layer customization
Extensive tag templates
JavaScript code customization
Data control and privacy
Consent manager integration
Out-of-the-box analytics integration

Cons
Limited cross-site visibility
Variable dependency management
Enterprise scalability issues
Native GTM feature gap

Key Themes
Tag Management Capabilities
Customization and Flexibility
Debugging and Testing
Data Privacy and Control
Enterprise Scalability Challenges
Website Performance Score
Website Performance Score
Recent News


Company Details

Industry

Marketing Analytics


Founded

2013


Company Size

Not specified

Location

Country

Poland


Region

Not specified


City

Not specified