About

Snapchat is an American multimedia social media and instant messaging app and service developed by Snap Inc., originally Snapchat Inc. It functions as a photo sharing, instant messaging, video chat, and multimedia platform. One of its principal features is that pictures and messages, known as "snaps", are usually available for only a short time before becoming inaccessible to recipients. The app has evolved from person-to-person photo sharing to featuring users' "Stories" of 24 hours of chronological content, along with "Discover", which lets brands show ad-supported short-form content. It also allows users to store photos in a password-protected area called "My Eyes Only". Snapchat has reportedly incorporated limited use of end-to-end encryption, with plans to broaden its use in the future.