Initiative is a marketing and advertising agency that helps brands build 'Fame' and 'Flow' by creating widespread awareness and seamless customer experiences. They work with major brands like Nike, Amazon, and Merck to develop marketing strategies that connect individuals to their unique journeys. Initiative's services include CX, content, and media solutions.
Advertising and Marketing
New York, new york, US
1975
5001
GEO Score
Your score reflects how likely GenAI models are to trust this web service and mention it in responses to relevant prompts.
Your Score
4.3
Median: 0.00
How you compare
-0
Your score is lower than the median score of 0.00
Competitors
Score Components
The overall score is a composite metric that summarizes the content quality across all evaluated dimensions.
Overall Score
4.3
0.0
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The content flows well from one idea to the next. It should not be a heap of related information, but rather should have continuity between paragraphs.
Fluency
3.0
0.0
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The content includes keywords that are likely to appear in LLM prompts.
Keywords
7.0
0.0
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For the content to be authoritative, it must consistently demonstrate persuasion, credibility, evidence based claims.
Authority
6.0
0.0
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The content references credible sources, studies, or expert opinions to back up its claims.
Citations
0.0
0.0
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The writing is simple and can be easily understood.
Simplicity
8.0
0.0
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The content includes quantitative statistics instead of qualitative discussion, wherever possible.
Statistics
0.0
0.0
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There is the inclusion of technical terms and uncommon words within the text rather than generic words and phraseology.
Technicality
6.0
0.0
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